An intranet is a private computer network that uses Internet Protocol technology to securely share any part of an organisation's information or network operating system within that organisation. The term is used in contrast to internet, a network between organisations, and instead refers to a network within an organisation. Sometimes the term refers only to the organisation's internal website, but may be a more extensive part of the organisation's information technology infrastructure. It may host multiple private websites and constitute an important component and focal point of internal communication and collaboration.
Increasingly, intranets are being used to deliver tools and applications, e.g. collaboration (to facilitate working in groups and teleconferencing) or sophisticated corporate directories, sales and customer relationship management tools, project management etc. to advance productivity.
Benefits to businesses of a bespoke intranet include increased workforce productivity, timesaving, improved communications, web publishing, enhanced collaboration of information, improved business operations & management, enhanced cross-platform capability, immediate updates and support of a distributed computing architecture. It can be very cost-effective to implement a bespoke intranet. [Source]
Web applications are popular due to the ubiquity of web browsers, and the convenience of using a web browser as a client, sometimes called a thin client. The ability to update and maintain web applications without distributing and installing software on potentially thousands of client computers is a key reason for their popularity, as is the inherent support for cross-platform compatibility. Common web applications include webmail, online retail sales, online auctions, wikis and many other functions. [Source]
On-line marketing, also known as internet marketing, digital marketing, web marketing, or e-marketing, is the marketing of products or services over the Internet.
On-line marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
On-line marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. On-line marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimisation (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies such as utilising Social Media (Facebook, Twitter, etc). [Source]
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. [Source]
Web design is a broad term used to encompass the way that content (usually hypertext or hypermedia) is delivered to an end-user through the World Wide Web, using a web browser or other web-enabled software is displayed. The intent of web design is to create a website - a collection of online content including documents and applications that reside on a web server/servers. A website may include text, images, sounds and other content, and may be interactive. [Source]
Broadband Internet access, often shortened to just "broadband", is a high data rate connection to the internet - typically contrasted with dial-up access using a 56k modem.
Dial-up modems are limited to a bitrate of less than 56 kbit/s (kilobits per second) and require the dedicated use of a telephone line - whereas broadband technologies supply more than double this rate and generally without disrupting telephone use.
There are many different companies that offer broadband internet connection, for example Sky, BT and Virgin Media. It is important to compare prices and broadband packages carefully to ensure the one selected is the best for your business needs.
Once a connection has been established, security needs to be setup to protect your network, and computers need to be granted access to the internet.
A web hosting service is a type of Internet hosting service that allows individuals and organisations to make their own website accessible via the World Wide Web. Web hosts are companies that provide space on a server they own or lease for use by their clients as well as providing Internet connectivity, typically in a data centre.
The scope of hosting services varies widely. The most basic is web page and small-scale file hosting, where files can be uploaded via File Transfer Protocol (FTP) or a Web interface. The files are usually delivered to the Web "as is" or with little processing. People can also obtain Web page hosting from other, alternative service providers. Personal web site hosting is typically free, advertisement-sponsored, or inexpensive. Business web site hosting often has a higher expense. [Source]
A remote, online, or managed backup service is a service that provides users with a system for backing up and storing computer files. Online backup providers are companies that provide this type of service to end users (or clients).
Online backup systems are typically built around a client software program that runs on a schedule, typically once a day, and usually at night while computers aren't in use. This program should collect, compress, encrypt, and transfer the data to the remote backup service provider's servers or off-site hardware.
There are many products on the market - all offering different feature sets, service levels, and types of encryption. Providers of this type of service frequently target specific market segments. High-end LAN-based backup systems may offer services such as active directory, client remote control, or open file backups. Consumer online backup companies frequently have beta software offerings and/or free-trial backup services with fewer live support options. [Source]
Information technology consulting (also called IT consulting, Computer consultancy, Computing consultancy, technology consulting or business and technology services) focuses on advising businesses on how best to use information technology to meet their business objectives. In addition to providing advice, IT consultancies often implement, deploy, and administer IT systems on businesses' behalf, known as Outsourcing.
Once a business owner defines the needs to take a business to the next level, a decision maker will define a scope, cost and time-frame for the project. The role of the IT Consultant is to support and nurture the company from the very beginning of the project till the end, and deliver the project not only in the scope, time and cost but also with complete customer satisfaction. [Source]